The unseen impact of being online

About the project

The internet usage is responsible for the 4% of the global emissions. Although it continues to be perceived as a fluffy and virtual space, its consequences are physical and drastic. We tend to forget about this, but every web search, every email sent or received and every status update on social media needs the consumption of electricity and therefore emission of greenhouse gases are produced! E-mpact is an environmental campaign about the topic, showing this other half of the internet and encouraging people to take action on a daily basis.

Disciplines

Concept and art direction
UX/UI Design
Development (HTML, CSS, Javascript)

How to make environmental internet costs tangible?

The homepage was designed around a live counter that increased every second. Each increment represented the estimated grams of CO₂ emitted just by displaying that very page.